Howell Flooring is a fast-growing distributor of high-quality hardwood flooring in the Southeast. Capital Idea Ventures worked with Howell management to develop a comprehensive online marketing plan including a website redesign and an initial pay-per-click advertising campaign.

Howell Flooring President Clay Howell explains "We had a web presence but needed guidance about where to take it"

Working closely with Howell Flooring, Capital Idea Ventures outlined a new website layout that would offer an online catalog of Howell Flooring products and a checklist to help site visitors identify the right flooring product for their project.

The combination of the new site features and the focused effort on driving targeted traffic to the site resulted in a xxx-fold increase in the number of qualified sales lead and closing the single largest online order to date.

Capital Idea Ventures is currently working with Howell Flooring to further expand its presence later in 2004.